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Summary

We are looking for a Head of Newsletter Monetization to join our company.

Maybe you’re asking yourself “How am I going to explain this role to my family and friends?”. (Very valid question.)

In short, your job is to sell the value of advertising through our daily newsletter vs. advertising in traditional channels.

Here’s what you’ll be working on:

• Sponsorship sales: You’ll be building relationships with potential sponsors, developing a pipeline, creating customized sponsorship packages, and negotiating terms and pricing.
• Sponsorship management: Getting new sponsors is half the game; retaining them is the other half (and the easier half). You will help bring existing back, and you will get paid for every sponsor retained.
• Custom requests: There are LOTS of ways to make money with a newsletter, and you will help explore new opportunities to monetize by gathering and implementing feedback from companies who want to work with us. Email blasts, webinar invites, in-person events, and custom content are all some ideas that have been floated by us in the past.

We’ll give you the playbook for what has worked for us up to this point. Your job is to take what we’ve already built, make it 10x more effective, and become known around the office as a rainmaker.

Our Culture

We like love efficiency, and our company rewards this.

We are 100% bootstrapped, every dollar spent has been previously earned (not through investment).

We like working with people who:

1. Get shit done (big believers of decision-making velocity)
2. Don’t have egos
3. Like async work (Slack + Loom are some of our most-used pieces of software)
4. Like people (better ability to relate to people = better ability to close new deals)
5. Can make it rain (creating revenue is a rare skill)
6. Want to bet on themselves (we won’t cap your commission - you keep earning, and we’ll keep paying you more)

Responsibilities

• Implement sales strategies to hit sponsorship revenue goals
• Identify and prioritize potential sponsors based on their fit with the organization’s goals and target audience
• Research market trends to ensure we stay ahead of the curve and help our sponsors create ads that convert into business
• Build and maintain strong relationships with sponsors by providing excellent customer service and communication
• Create custom sponsorship proposals and presentations that are tailored to the sponsor’s needs and interests
• Negotiate sponsorship contracts and ensure all terms are clearly defined and agreed upon by all parties
• Manage sponsorship activation and fulfillment, working closely with other departments to ensure all sponsor obligations are met
• Track sponsorship revenue and expenses, providing regular reports to management
• Stay up-to-date on industry best practices and emerging trends in sponsorship sales and marketing

Qualifications

• Familiarity with venture capital, startups, and the tech ecosystem
• Proven ability to sell in a prior role
• EST time zone (or ability to work EST hours)
• Prior experience working with Sales Navigator
• Familiarity with CRM platforms and Notion
• Exceptional problem-solving skills and attention to detail
• Excellent collaboration and communication skills, with the ability to interact with clients and internal stakeholders effectively
• Self-motivated and able to work independently as well as within a team environment
• Ability to adapt to a fast-paced and dynamic work environment

Tools

• Notion
• Sales Navigator
• LinkedIn
• Crunchbase

Bonus Points

• Experience with API integrations and third-party software integrations
• Familiarity with data analytics and reporting tools
• Previous experience using Notion

Our Benefits

• Performance-based commissions and incentives
• Flexible working hours and remote work options
• Access to our full suite of products, audience data, materials, and whatever else you need
• Professional development opportunities, including training material
• Generous vacation and paid time off policy

Our Sales Tools

Cheat Sheet

If that sounds like you, we’d love to hear from you.