Marketing Secrets Blackbook by Russell Brunson Summary

Basics

Opinions don’t matter. Only sales matter.

The opinions of customers and other people don’t matter. Their actions speak louder than words. Are they buying? Complaints don’t matter if sales are going up. You have to go by the numbers—not opinions.

Marketing is the LIFEBLOOD of your business.

You have to pay for marketing to get it going—don’t get it going before you start marketing.

You know when your product or course is done when you’re proud of if.

This is the only metric that matters.

Focus on the parts of your business that are copy-proof.

Growing your team, your work ethic, your character, message, and vibe. This makes you unique.

Focus on sales activities (lead magnets, webinars, demo recordings, etc.).

If you don’t perfect your presentation, somebody else will.