“First time founders obsess over product. Second time founders obsess over distribution.”

<aside> 💡 Content ➡️ authority ➡️ trust ➡️ sales

</aside>

Look through your Twitter feed. Who do you follow?

I’m willing to bet the people that eat up your attention have warranted that follow by consistently sharing value to their audience.

Sharing value can be done more than one way, but at the end of the day, people want to be educated, or they want to be entertained. This is where your unique content strategy comes into play.

Sharing your life on the internet will not come natural to most, and your first few posts will probably suck. That’s totally normal. Like everything else in life, progress is about reps.

I won’t exhaust this topic, because it’s already been played out, and the benefits are clear.

If you’re looking for inspiration on what to share or other examples of who has grown an audience well, study those that you already give your attention to.